Our Story

Built for cooks, not doomscrollers.

Every week, millions of people watch cooking videos, save recipe posts, and bookmark food blogs — then never actually cook the meal. The recipe is buried in a caption, scattered across a comment thread, or locked behind a paywall.

Shuckly was built to fix that. Paste any link — a YouTube video, a blog post, a cooking reel — and we extract a clean, structured recipe in seconds. No ads, no life stories, no scrolling past 800 words of SEO padding.

We're a small team based in New Zealand. We built Shuckly because we were frustrated with how hard it is to turn food content into something you can actually cook from. We wanted a tool that respects your time and gets out of the way.

What we believe

  1. 01

    Simplicity beats features.

    A tool that does one thing exceptionally well is more valuable than an app that does twenty things poorly. We obsess over the extraction quality, not the feature count.

  2. 02

    Your data is yours.

    We don't sell your recipes, your browsing habits, or your cooking preferences. You own what you create here.

  3. 03

    Built for NZ home cooks.

    Default ingredients map to local supermarkets, units default to metric, recipes adapt to NZ produce seasons. We don't pretend to be global.

  4. 04

    Cook more, scroll less.

    Every design decision we make is in service of getting you from inspiration to kitchen faster. If a feature doesn't help you cook, it doesn't ship.